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How many apps do you download per month ...?

Many brands still believe in the need of developing their own application to boost their digital strategy.

But smartphone users tend to rely nowadays on fewer apps: 80% of the time spent on mobile is dedicated to only 5/8 apps that are services app, social networks, native applications and media.

Tech Crunch confirms the trend, according to a survey from comScore, half of smartphone users do not download any app in a month.

So before considering having your own application to boost your marketing strategy, why don't you check mobile wallets such as Apple Wallet that comes native in all the iPhones!