Guess who is the most successful mobile payment app on the market staying ahead of Apple Pay and other competitors ? Starbucks it is ! In 2018, 23.4 million people ages 14 and over will be using it. That puts it slightly ahead of the 22.0 million people who will use Apple Pay.
- The first reason is due to the early launch of the payment option on the app available before the launch of Apple Pay or Google Pay on the market.
- The second reason of the success is the reward benefit: You can save time and money at the register, all while racking up rewards and special offers