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The importance of loyalty programs

More and more, brands are moving away from one-time coupons in order to favor a long-term relationships through loyalty apps or loyalty programs with the customers.

Apple Wallet enables brands to integrate coupons in their loyalty card : Indeed, a mobile wallet pass has dynamic fields that enable the brand to update the content of the pass at any moment.

Check the exemple of Bed, Bath & Beyond that " is capitalizing on that movement with its new subscription service, keeping customers engaged for a long-term relationship with a guarantee of rewards " .

Mobile influences retailers’ shift to loyalty programs, forgetting traditional coupons